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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, September 28, 2009

RIAS provides good reasons to target the 50-plus


As can be seen from the above chart (taken from the RIAS report “Still giving at 50”) there are lots of tangible (and profitable) reasons to treat the 50-plus as target consumers – like they spend more money than their children and grandchildren. Dick Stroud

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