Oxo expands from 50-plus to toddlers

For years, whenever journalists were writing about products that were designed for older people you get bet your boots that Oxo would be in the list – probably at the top.

It sounds is if the company is doing rather well and is expanding from its niche in housewares products and moving into office supplies and products for babies and toddlers.

I am sure the company would not say that it targeted the older market but that its products were created around universal design principles. Whatever, it seems to have worked. They even feature in Business Week. Dick Stroud