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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, September 22, 2009

Older consumers get the healthy eating habit

A US research company has published a report about the trends in healthy eating.


It costs lots of dosh so I have only seen the scraps of information issued the in press releases.

The bottom line seems to be that “healthy eating” is present for all age groups but the most likely consumers are older people.

I guess it is summed up by this statement: "Consumers seem to understand that healthy eating promotes healthy aging. So as consumers age, healthy eating increases in importance.”

If you have deep pockets you can buy the research from here. Dick Stroud


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