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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, September 04, 2009

John Lewis has launched a new magazine targeted at 35-45 females +++

The press release says it is intended to also :"appeal to older audiences who share similar attitudes and outlooks on life and shopping, including empty nesters aged 45+, affluent couples aged 25-34 and affluent men aged 35-44.”

Nothing like focused marketing. Dick Stroud

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