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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, September 27, 2009

Italy tops the list of Creators


Recently I wrote about the tool that Forrester provides to enable you to find out how many of their social media types exist by age, gender and country – this link gives a definition of the different types.

I have just come upon a link, from earlier in the year, that provides a nice graphic showing a European overview.

True to form, the Italians are big at being ‘Creators’. Dick Stroud

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