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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, September 20, 2009

Everywhere I look I find phones for oldies



I open the Spectator (UK magazine with a 50-plus biased readership) and what do I find? The magazine's shop is selling the Doro “Big Button “phone.

A couple of minutes later I come upon the Emporia.

For ages nobody was interested in the half blind, clumsy fingered 50-plus and now everybody wants to get in on the action. Dick Stroud

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