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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, September 29, 2009

Europe is a costly place for older Americans

Brent Green has an excellent, firsthand experience, of the costs involved in holidaying in Europe. His conclusion – it is expensive!

When you factor in the cost to fly to Europe, suddenly, a “reasonable” European vacation can easily require not $5.00 but $500.00 per day. Brent’s conclusions: “There are many reasons why Europe is so alluring to Boomers.” Dick Stroud

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