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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, September 07, 2009

Disabilities and the 50-plus

As a rule I don’t like the automatic association of older people with the disabled. It really gets up my nose the way that OFCOM groups the two together.


However, I found this article and the links it contains to be of use. Undoubtedly, the graph of boomers/50-plus with disabilities is set for a steep rise over the coming decades so the sooner companies understand the implications of the physiological effects of ageing the better. Dick Stroud

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