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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, September 27, 2009

Boomer domains

Try and find a .com domain containing the word boomer. You will have problems.

We all know the definition of a boomer – born between 1946 to 1964.

Recently I was sitting at my computer, supposedly writing a report, but desperately looking for displacement activity. I wondered who owned the domain 46to64.com.

You will never guess - Nobody. Not for long! Dick Stroud

posted by Dick Stroud

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