Another supermaket has a crack at the 50-plus finance market

Asda (the supermarket chain) has started selling over-50s life cover products and plans.

Yesterday, Asda launched its "Over 50s Life Cover" product, developed by insurance group LV= (the financial company with the daftest name in the UK).

The products will be available in-store, online and by phone.

LV= gets around, since it also sells its products via Intune – a finance portal it runs in conjunction with Help the Aged.

I guess you cannot have too many channels to market. Dick Stroud