Ancestry.co.uk launches TV push aimed at over 45s

Ancestry.co.uk, the website that enables people to discover their ancestors, is to launch its first ever TV campaign next week.

The campaign will feature a 30-second brand ad targeted at the website's core audience of ABC1 adults aged over 45. The creative will also be used online and offline in print campaigns.

The ad is built around a 'then and now' scenario, depicting people in period dress waiting in modern day settings to be found by their living descendants.

The ads will air on a mix of terrestrial and satellite stations and are designed to build awareness of the company’s brand.

According to ancestry.co.uk, it has grown its subscriber base to more than 200,000 members since 2004. Dick Stroud