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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, September 24, 2009

Ageing in place comes of age?


Business Week special edition about “Ageing in place”


The Ageing in Place blog has some interesting comments about the story.

It is not the content that matters, although that is important, it is that Business Week thinks this is an important enough subject to devote so much space. As the blog posting says: “a market undescribed doesn't exist.” If this is a market that interests you then both the blog and the Business Week articles are a must read. Dick Stroud.

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1 Comments:

Anonymous Mike from Drop Ship said...

The aging population is ever increasing. It is important to tap this market for small as well as big businesses.

12:08 PM  

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