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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, August 21, 2009

The World Ageing & Generations Congress

The 5th World Ageing & Generations Congress is taking place between 3 - 5 September at the University of St. Gallen (Switzerland). The reason I know this is that I will be there.

I will be on of the speakers talking about: “Mature marketing around the globe.” My fellow speakers are Kevin Lavery (Millennium, UK), Florian Kohlbacher (German Institute for Japanese Studies, Japan), Frank Leyhausen (MedCom International, Germany) and David Weigelt (Immersion Active, US).

I am really looking forward to what should be a fantastic event. During my stay I will be blogging about the event. Dick Stroud

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