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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, August 21, 2009

What women want

No this is nothing to do with the film with Mel Gibson and the gorgeous Helen Hunt. It is about a new research study (and book) from The Boston Consulting Group titled: “women want more.”

BCG’s research and insights are normally worth listening to. It will be interesting to see what they make of the age dynamic. A book worth reading when it hits the shelves in September. Dick Stroud

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