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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 10, 2009

The Ups and Downs of social networking

I have already blogged about the Ofcom report on the state of the UK’s communications market.

This is another factlet that has emerged from their research that shows the winners and losers in the UK social networking world.

I reckon these figures have a simple explanation:

Second Life – always a mystery why it did as well as it did. Clunky and only of interest to the mega-geeks.

Linkedin – fear of, or the result of, job loss has hordes of employees rushing to 'network'

Bebo – a direct migration to mums netmums.

Facebook – the only show in town but vulnerable to the invasion of oldies

Twitter - heavens knows why it is so popular. What’s the betting that next year’s research shows a double digit decline? Dick Stroud

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