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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, August 13, 2009

Old burger flippers are the best


McDonalds asked Lancaster University Management School to examine the performance of 400 of its restaurants. You will never guess what they found. Customer satisfaction levels were on average 20% higher in those outlets that employed kitchen staff and managers aged over 60.

The company’s head of HR put the improvement down to the older workers' additional experience, work ethic and skills in dealing with customers face-to-face. Also, younger staff responded positively to having older colleagues around them.

Sixty per cent of McDonald's 75,000-strong workforce are under 21, while just 1,000 are aged over 60. The oldest is an 83-year-old woman.

I wonder if these results suggest an explanation why the only age group in the UK that is increasing in employment is the 65+. Dick Stroud

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2 Comments:

Blogger Chris Gosling said...

It's increasingly encouraging to see that over 60's still have a good position in some sectors of the jobs mart.

Do you have or are there are back-up figures for over 65's (or other over 50's) employment?

I think we'll have to shoot something with you about senior employment.

4:58 PM  
Blogger Dick Stroud said...

The sources of information and advice related to employment and older people are
www.primeinitiative.co.uk
www.taen.org.uk/

7:25 AM  

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