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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, August 26, 2009

McKinsey on Marketing



You may be wondering what the above has got to do with 50-plus marketing. Answer, absolutely nothing.

The above content was generated, directly from the McKinsey site using one of their new widgets. A lot of clients talk about the concept of achieving "thought leadership" as means of competitive advantage. McKinsey is a live case study on how this is done. Dick Stroud

posted by Dick Stroud

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