The generation gap is not what it was

A new report from Pew that looks at issues surrounding the “generation gap”. I will not attempt to summarise the reports findings – it contains lots of charts, tables and stuff.

One table in particular made me think because it illustrates how age is only one of the factors affecting how people respond. I was struck by the:

• Similarities of views in the age range 30-64
• Big difference that race makes to people’s views
• How a person’s education trump all of the other factors

I have already mentioned it before but you should also make sure you have a look at Pew’s researched titled: “Growing Old in America: Expectations vs. Reality.”

I am not sure how as a marketer you can apply the results but it makes fascinating reading. Dick Stroud