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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, August 22, 2009

Don't Rely on Age-Based Categories to Market to Women

This short “Today’s Tip” in BusinessWeek is spot on. Using my language the writer is saying that marketers should consider lifestage and lifestyle as the primary factors that define behaviour rather than age. I call it age neutral marketing. Dick Stroud

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