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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 03, 2009

Do Yoof know something we don’t?

I have probably already covered this story – if so – I am sorry. Put it down to cognitive decline.

Nielsen, like Morgan Stanley, reckons that teenagers don't like Twitter.

According to Nielsen, only 16% of Twitter users were under the age of 25, yet they represent a quarter of all internet users.

Twitter has grown massively in the past six months - it is now used by about 10% of all active internet users, even though it is shunned by children, teens and young adults.

I think this must be one of the first instances of a radically new Web service being driven by the older age groups. Is this a preview of the future? Can’t kids think about anything to write in 140 characters?

Maybe, they are right and Twitter is a complete waste of time. Dick Stroud

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