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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 24, 2009

Digidads from Sony



Sony has teamed up with some high profile dads who are avid bloggers and is launching a three-month DigiDad project. Each participant will be loaned Sony products and given different assignments that capture their family experiences using the products. Yawn.


That’s about all Sony is saying of the venture at this stage. This video shows one of the Digidads strutting his stuff.

This got me thinking. How about digigrandparents. Come on Sony, Panasonic… forget this Gen X bunch who are in state of recession angst – goto the guys with the loot – the grandparents. Dick Stroud

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