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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 31, 2009

Another new Boomer Initiative

I have only just discovered a Boomer site called the 46-64 Boomer Initiative that is an: “ecosystem of web destinations, social networking communities, and social tools to help Baby Boomers spark conversations, solve problems and discover new solutions.”

I think the most observable initiatives of this venture is the @BoomerAuthority. The site uses the do-it-yourself social networking toolkit (Ning) and I have to say seems to have a lot of activity and contains some good content. Definitely worth having a look. Good luck to the founders. Dick Stroud

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