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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, July 26, 2009

Vox Pops interviews

Vox Pops does some interesting work interviewing the 50-plus.

I thought this sample of interviews, with answers to the question - “Are you financially stable for the future - does this worry you?” - gave a good idea of how lots of older Brits are thinking at the moment.

Note the number of them with a concern for their kids not themselves. Dick Stroud

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