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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, July 23, 2009

Twiggy now modelling for Olay at Boots

Twiggy must be coining it in. She had a long period making ads for Marks and Spencer and now she is promoting Olay via Boots. This ad taken from the Saga magazine.

Sensible idea for Olay to pick up on her popularity. Dick Stroud