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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 31, 2009

Silverville – life in a UK retirement village

The programme describes itself as: “following the lives and loves of some of the 350 residents of a new retirement village in Milton Keynes. How will they cope - and how can they thrive - as they get to grips with a different way of living?”

The first programme was shown last evening but can be still be viewed (if you are in the UK) using BBC iplayer.

I am not sure what to make of it. I fear that the need for human interest stories will dominate what could be a fascinating subject. Probably best to wait until the end of the series to comment. Dick Stroud

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