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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 10, 2009

Sagazone revisited again

Every so often I have a look to see how many people are listed on the SagaZone social networking site.

Today the figure is 63,111 back in July 2008 it was 44,000. I make that a growth rate of 55/day. The previous period I measured showed a growth rate of a 100+ new profiles a day.

When you consider how few of these profiles will be active it doesn’t prove a resounding success for the idea of age-specific social networking.

Anybody from Saga like to add there side to the argument? Dick Stroud

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