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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, July 14, 2009

Online, ‘a Reason to Keep on Going’

This excellent article from the New York Times explains one of the great motivations for older people to use the Internet and in particular social networking.

Online contact is a way of overcoming social isolation and clearly a lot of older people are using digital technology to replace ways of interacting that their bodies no longer permit. Definitely worth a read. Dick Stroud

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