McCann Erickson’s 50-plus research

Marketing magazine has the results of some research conducted by McCann Erickson and the Future Foundation about the 50-plus.

Nothing much new, but it is always nice to see further confirmation of our own research.

I found the above chart very interesting. What percentage of each age group agree with the statement: “I love shopping for clothes.”

I know I am always banging on about age neutral marketing but this chart really seems to confirm an age-neutral response of consumers. Of course if you were dig into these numbers and look at the responses of different lifestyles you would find a wide range of attitudes. Dick Stroud