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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 31, 2009

iPod for Oldies

I saw this ad in The Spectator magazine.

This is the UK’s right of centre weekly mag for grumpy oldies of the Attila the Hun persuasion.

What better place to put this ad? I thought it was amusing that the company changed the ad title from the tag line on the Web site - "iPod for Old Boys".

The company (Past Perfect) has a really good looking web site. Not sure about the ad but the product concept looks good. Dick Stroud

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