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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 03, 2009

Homecare franchise



I have been amazed how long it has taken UK franchise companies to target the homecare sector. Brightstar, a US company, appears to have got the idea with 130 locations currently open the company has plans for an additional 500 locations in the next five years.

Maybe there are such operations running in the UK? Dick Stroud

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