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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, July 08, 2009

Grey Power - specialising in the insurance needs of mature Canadians.



I have been travelling in Canada. When overseas it is always fascinating watching TV ads and wandering around shopping malls looking at how other countries tackle 50-plus marketing.

I have seen a lot of ads for Grey Power. This is not from the current ad campaign which I think a lot better. The company has a nice clear web site and a simple and compelling message. Looks good to me. Dick Stroud

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posted by Dick Stroud

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1 Comments:

Blogger SayBlade said...

GP released a similar ad with a maniacal male driver about the same time. For some reason, they stopped airing it. I guess they wanted to personify rotten driving as female.

7:46 PM  

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