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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 17, 2009

Grandparents provide $370 Billion support to their grandchildren

Almost two-thirds of America’s grandparents provided financial support to their grandchildren during the last five years, 40% for general purposes and 26% for education, according to the MetLife Mature Market Institute.

This is press release and here is the full report.

The research indicates that those with less income and net worth are giving a higher percentage than they did before the economic downturn - and some of them are feeling the pinch, with more than 20% reporting that their generosity has had a negative impact on their own financial picture.

My findings in the UK show a similar picture.

If you ever needed evidence that the financial dynamic between grandparent and grandchild is important than this research provides it. Dick Stroud

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