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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, June 07, 2009

What Mr Occam can tell Web designers

Every so often you read a blog posting and wish you had written it. This one is about the lessons that can be learnt from the logic of Occam’s Razor. I first came upon Mr Occam in the film ‘Contact’ with Jodie Foster, in which she says that: “it is the scientific principle that, all things being equal, the simplest answer is usually the right one."

Well strictly speaking this is not true. Mr Occam actually said: “"one should not increase, beyond what is necessary, the number of entities required to explain anything." If you want to get into the absolute details of what he said have a look at the Wikipedia definition

Anyway, the blog post uses the idea of Occam to make some extremely sensible conclusions about how it applies to online design. This should be mandatory reading for all Web designers. Dick Stroud

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