Watching web video is becoming age neutral

According to Nielsen Online, YouTube continued to rank as the No. 1 video Web brand with 5.5 billion total streams in April 2009. During this month, people between the ages of 35 and 49, was the fastest growing demographic in time spent viewing per viewer, increasing 29% during the past six months. This was 13% higher than the growth of time spent viewing per viewer for the overall market, which increased 16% over the same 6-month period.

It’s great to see this increasing acceptance of Web video by the older age group since I own a video production company (InTwoFocus) that specialises in this market. Thanks to Reg Starkey for telling me about this research. Dick Stroud