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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, June 08, 2009

Usual ad – unusual location

Following on from the previous blog posting.

I was flipping through Saga magazine and amongst the usual array of age silo advertising I found this age neutral ad from Panasonic.

As far as I can remember this is a first for Panasonic to select media that targets an older demographic. How interesting. Dick Stroud

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