Importance of middle-aged women

Here are a couple of factlets for you about the Web use of UK women.

According to a study that will be published in the summer by the Internet Advertising Bureau and that is being conducted by Nielsen Online, women between the ages of 35 and 49 are now the largest demographic group on the web, representing 15% of the UK online population.

The next largest demographic group is 18-34-year old women and 35-49 year-old men, each representing 14% of the internet audience. How interesting. Dick Stroud