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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, June 07, 2009

Finerday is working

Way back in July 2007 I wrote about a new web site called Finerday.

My next posting was in September 2007 when I gave a more detailed commentary.

A lot has happened in the last 10 months.

I must congratulate the guys on producing a truly innovative web site that provides both a really simple interface for older people whilst making the site attractive to the younger person.

Believe me that is no small feat.

Along with getting the basic functionality to a working state the site now provides very effective screen capture videos in its “how to do” section.

I still have my concerns and doubts but we can leave those for another day.

Finerday has produced a communications engine that could enable older people, who might never use generic communications software, to get the advantages of messaging and networking with their friends and family. Well done. Dick Stroud

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