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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, June 12, 2009

A car for the green Boomer?



It would seem that Tesla reckons that their Roadster sports car should be attractive to the older ‘green’ conscious 50-plus. Let’s hope the potential customers aren’t viewers of the UK’s favourite car programme.

My abiding memory of this car is that it is powered by the equivalent of 6,831 laptop batteries. I am not sure if that is an apocryphal story or not but it certainly conjures up an interesting image. Apologies to non-Brits, some of the humour is very UK-centric. Dick Stroud

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