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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, May 23, 2009

Winners and opportunities in the recession

I was recently asked to write a short article for the Royal Mail’s Mail Media Centre (MMC) that appears on the web site that Redwood manages for the company.

MMC is a really useful site that provides a source of intelligence and innovation for the direct mail industry.

I thought that there was a tad too much bad news about so I would lighten things up by looking at those who have been ‘winners’ from the recession. Hope you enjoy it.

A slightly longer version of the article can be downloaded from my Web site. Dick Stroud

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