What do the rich look like online?

Looking for US online consumers with deep pockets – look no further. Over 40% are in the age group 35-54 and 36% are 45+. This is according to eMarketer that has rehashed numbers from comScore.

I wonder how this profile matches up with the target age groups of most online properties?

Thanks to BitBriefs.com for referencing these stats. If, like me, you are interested in factlets then it is worth checking out. Dick Stroud