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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, May 04, 2009

A weird smile


When the Standard Life ad was first released I didn’t think much about it but the more I look the more I am convinced there is something weird about the models smile.

Maybe it is the combination of the dark background colours but I think she has the same sort of manufactured, unsettling, demonic smile as our dear leader – Gordo. Just a thought. Dick Stroud

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