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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, May 03, 2009

The UK’s Equality Bill

When I have some time I must wade through the 40 pages of the new Equality Bill and the 210 pages of its “impact assessment”.
Unfortunately for this new proposed legislation, its government sponsor is one of the worst and most ridiculed members of the Labour Government – Harriet Harman, or as she is commonly called - Harriet Harperson.

I am sure the bill contains lots of good things but dear Harriet has commandeered the thing and is using it as part of her pitch for replacing Gordo (Gordon Brown) when he is finally dumped.

I question how much time companies should spend on pondering the legislation since the chance of it being implemented, or implemented in its current state, is remote. Dick Stroud

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