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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, May 11, 2009

Retirement at the Tipping Point

This report has been produced by Age Wave with research from Harris Interactive.

Well worth reading since it provides interesting contrasts as to how the recession has affected different generations - as shown in this example.

So there you are Mr & Mrs or Ms Boomer and you find that it will take 6.3 years to replace you net wealth because of losses on the stock market. How do you feel about that?

OK, it will take your Millennial friends and relations a bit longer but then they have time on their side.

I guess you can take some comfort that you are not one of the Silent Generation (dreadful name) who have even less time than you. You can argue with the report’s methodology but it does provide a lot of interesting ideas about the recessionary effects on the US consumer. Dick Stroud

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