Online advertising priorities

Many thanks to Martijn de Haas for telling me about this report from the European Interactive Advertising Association titled: “Marketers’ Internet Ad Barometer 2009.”

The above result comes from research in UK, France, Germany, Italy, Spain, Netherlands, Belgium, Sweden and Norway in answer to the question.

Do you see an increase in targeting online advertising according to demographic breaks associate with traditional media and if so which age bands have seen an increase.

Sad to see European marketers are retaining their aversion to older age demographics. Dick Stroud