• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book

  • Contact

  • Email

  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, May 05, 2009

New Pepsi Ad



This Pepsi ad uses the a very simple technique of switching between old (ancient) and current imagery to emphasis the connection between the generations. In Pepsi’s case the connection is that both generations are consuming their product.

The sign-off line is a bit tacky: “Every generation refreshes the world.” All comments welcome. Dick Stroud

Labels:

posted by Dick Stroud

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home