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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, May 11, 2009

How the Australians use digital channels


Many thanks to Gill Walker for sending me details of two reports about the use of the Internet in Australia.

If there are any questions you ever had about how Australians use digital channels then you will find the answers here. Loads of stuff about the age demographics of digital uptake. Dick Stroud

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