Even Google talks nonsense

The Google Retail Blog contains a post titled: “Lucrative Adventures in Neverland: Understanding and Reaching the Boomer Consumer.” It is dreadful. It looks like it was written in 10 mins after a rapid canter through Wikipedia.

I loved the last pearl of wisdom that was left with the reader:

Recently, we've seen nostalgia-themed advertising campaigns for companies like Target, Coke, and Nationwide Insurance; marketers' goal in revisiting the past is to distil the economic anxiety of the present.

Some of these campaigns involve combining the best of the past and present in order to bring in younger audiences, but boomers, in particular, tend to benefit from nostalgic targeting that reminds them of their youth.

Google – if this is the standard of your analysts I suggest you stick to technical stuff. Dick Stroud