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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, May 14, 2009

A different take on West Side Story

It will only take a minute.

If you know the tunes from West Side Story and have any knowledge of the US retirement jargon then you should really enjoy this Walt Handelsman cartoon/animation take on the trials and tribulations of the US 50-plus as they face an unsure financial future.

You just have to laugh otherwise.......

Many thanks to Reg Starkey for sending me the link. Dick Stroud

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