• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, April 21, 2009

A rambling discussion about oldies and social networking

You can listen to this rather rambling discussion about the issues of older people and social media on blogtalkradio. It takes a hell of a long time to make a few basic points. It took all of 15 mins to ask the basic question: “how/why would an older person use social media?"

The other weakness in the discussion is that it ignores the mega big issue about the imbedding of social networking in corporate web sites. The idea that social media = Facebook or Linkedin is very 2008.

One of the panel members is an Aussie called Des Walsh who has written some interesting stuff about the worth of the word ‘Boomer’ outside the US. If you don’t have 40 mins to listen to the podcast then read his blog about the event. Dick Stroud

Labels:

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home