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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, April 07, 2009

Goodbye JWT Boom

According to Chuck, JWT has shut the division of its business that specialised in the older market.

The WSJ reports that the agency has closed its Chicago office, however, Boom was based in San Francisco, so it couldn’t have had anything to do with that.

Maybe it had something to do with the fact that JWT Specialized Communications (of which Boom was part) is the largest creditor of Zounds Inc, a company that manufactures and sells hearing aids and that has filed for Chapter 11.

JWT is in for over $4.25 million. Dick Stroud

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1 Comments:

Blogger Chuck Nyren said...

Now click your link in this post: "specialized in the older market".

The JWT BOOM site is gone - redirected to the JWT landing page.

10:11 PM  

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